Wag Swag was born from one dog’s love of treats and two humans obsessed with spoiling her.

It all started with Connie, our fiery, food-loving Hungarian Vizsla and the original Wag Swag taste-tester. She’s elegant, smart, and has a nose for boutique biscuits. During Melbourne lockdowns, she was the daily joy we built our routine around. But finding quality, grain-free, Aussie-made treats (that weren’t full of fillers or fluff) wasn’t easy, so we curated our own.

And just like that, Wag Swag was born.

Fast forward a few years, and we’ve added a second four-legged team member: Basil, a 14-month-old Hungarian Vizsla with the heart of a champion (literally). He’s an Australian-Hungarian Vizsla Breed Champion, but don’t let the title fool you... Basil is all brawn, zero grace, and full chaos in the best possible way. He was shy when we rescued him, reserved and unsure of the world. But under Connie’s calm, confident guidance, Basil has come out of his shell. He’s learned to swim, become a full-time beach bum, and proudly reports to Wag Swag HQ with a toy in his mouth and sand in his ears.

Where Connie is the sophisticated queen of taste, Basil is the goofy apprentice with endless energy. Together, they’re the soul of every box we create.