Our Story

A woman cuddling her Hungarian visla dog in a barWE LOVE DOGS!

We admit it - we are crazy dog people. We LOVE dogs. A lot. And we are obsessed with getting your dog’s tail wagging uncontrollably too.

From the very first moment that we laid eyes on our little girl Connie, a Hungarian Vizsla, we were smitten. We fell head over heels in love. Those big round eyes, her quizzical looks, that endless energy. She instantly became a part of our family and wanted only the best for our beautiful furbaby.

Like you, we spend a lot of time searching for natural and organic dog products to help ensure she is happy and healthy.  It gives us so much joy to spoil her with engaging toys, tasty, natural treats, cute accessories and freedom runs on the beach.

Although we cannot take every dog to the beach, we have designed Wag Swag boxes to help make Aussie dogs happy and healthy - and feel like a million freedom runs all in one box! 
A man cuddling his Hungarian visla dog on the sofa


Lovingly sourced and packed, each box is lovingly custom made to suit your dog’s lifestyle and needs. No more balls that are too big (or too small) to chew on.

It has become our passion to make dog boxes full of joy that fit your dog just right. We hope you enjoy your Wag Swag boxes as much as we love putting them together.

What are you waiting for? Give Wag Swag a tryYour dogs will woof you for it!

A man (Diego) and woman (Mazzy) posing in front of vineyard with their Hungarian visla dog connie


At Wag Swag we believe dogs are not just pets, they are family. And that’s why we’re obsessed with getting your dog’s tail wagging uncontrollably.

We customise every dog gift box to delight your dog and help keep them healthy, active and entertained.

We source all-natural products help to keep your dog happy, active and healthy. Our dog treats are always sugar free, grain free, with no fillers or nasty preservatives.

As a small Australian company we want to support other Australian businesses! Where ever possible we source our products from Australian businesses. We aim for our treats to be made from Australian (and New Zealand) ingredients. 

We personalise every dog toy box to keep you and your dog surprised every time you order. Each box is hand selected and custom-packed to the size, gender, and dietary requirements of your dog - and any other requirement they may have - just let us know!

Whether the dog gift box is for your dog or new puppy, or to surprise a friend's doggo, we are certain the lucky woofer will totally love their Wag Swag box of joy. 

Have suggestions, feedback, or cute photos of your dogs? We love hearing from you - feel free to get in touch!


Lock-down in Melbourne was ruff! But, it did give us lots of time to think. After baking (and eating) one too many loaves of sour-dough, we decided to give our humble little brand a makeover, and a new name to better reflect who we are.

Wag Swag features the same amazing value boxes of dog love we offered as Golden Swag, only with a new logo, new name, and shiny new website! We hope you enjoy it as much as we did making it!

Look out for new products being added all the time as we look towards 2021 with a gleam in our eye and hope for the future! Stay safe everyone!


PS - joining our woof pack newsletter, Wag Swag subscribers receive the following benefits:

Paw Prints on WhatsApp  Access to exclusive sales

Paw Prints on WhatsApp  Access to our referral program where you can earn free boxes

Your fur-baby is one lucky doggo to have you as their paw-rent.